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Case study summary

The Goal

TRANSFORM UNIVERSITY OF OREGON'S CAMPUS PRESENTATIONS FROM INCONSISTENT, BELOW-AVERAGE COMMUNICATIONS INTO COMPELLING, UNIFIED MESSAGES THAT SHOWCASE THE UNIVERSITY'S UNIQUE VALUE PROPOSITION. MOVE FROM SCATTERED MESSAGING TO STRATEGIC PRESENTATIONS THAT CONSISTENTLY DRIVE PROSPECTIVE STUDENT ENGAGEMENT AND ENROLLMENT DECISIONS.

KEY PLAYERS

UNIVERSITY OF OREGON'S STUDENT AMBASSADORS AND ADMISSION COUNSELORS—THE FRONTLINE REPRESENTATIVES RESPONSIBLE FOR COMMUNICATING THE UNIVERSITY'S VALUE TO PROSPECTIVE STUDENTS AND FAMILIES DURING DUCK PREVIEW EVENTS. THESE DEDICATED TEAM MEMBERS NEEDED TO EVOLVE FROM TOUR GUIDES INTO PERSUASIVE STORYTELLERS WHO COULD AUTHENTICALLY REPRESENT THE UNIVERSITY WHILE MAINTAINING MESSAGE CONSISTENCY.

CORE CHALLENGES

CAMPUS PRESENTATIONS WERE FALLING SHORT OF EXPECTATIONS. DESPITE PASSIONATE REPRESENTATIVES, INCONSISTENT MESSAGING AND UNCLEAR VALUE PROPOSITIONS WERE RESULTING IN BELOW-AVERAGE SATISFACTION SCORES FROM PROSPECTIVE FAMILIES. WITHOUT STRUCTURED CONTENT AND PRESENTATION TRAINING, CRUCIAL ENROLLMENT OPPORTUNITIES WEREN'T ACHIEVING THEIR POTENTIAL TO SHOWCASE WHAT MAKES U OF O SPECIAL.

THE OUTCOME

UNIVERSITY OF OREGON'S AMBASSADORS AND COUNSELORS NOW DELIVER PRESENTATIONS THAT CONSISTENTLY EXCEED EXPECTATIONS AND DRIVE ENROLLMENT GROWTH. THEY'VE MASTERED THE ART OF AUTHENTIC STORYTELLING THAT SHOWCASES THE UNIVERSITY'S UNIQUE STRENGTHS WHILE MAINTAINING PERSONAL CONNECTION. THEIR ENHANCED PRESENTATION SKILLS HAVE CREATED A SUSTAINABLE CULTURE OF EXCELLENCE THAT CONTINUES TO IMPROVE LONG AFTER TRAINING.

The Plan

DEVELOPING COMPELLING CONTENT

BUILDING PRESENTATION CONSISTENCY

CREATING SUSTAINABLE EXCELLENCE

ENHANCING CAMPUS UNDERSTANDING

OUR APPROACH

PHASES

Moxie's comprehensive program helped University of Oregon transform their campus presentations into strategic enrollment tools that consistently drive positive outcomes.

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4 DEVELOP CUSTOM CONTENT

Speechwriters created a comprehensive 45-minute talk track that captured the university's unique value proposition. They developed structured messaging that highlighted key selling points while allowing for authentic personal delivery from each presenter.
Team members participated in group workshops focused on bringing the new content to life through engaging delivery techniques. They learned to balance scripted messaging with natural conversation that creates genuine connection with prospective families.
The program established internal feedback groups that created ongoing improvement mechanisms. Team members learned to coach each other, ensuring continuous skill development and presentation refinement beyond the formal training period.
Trainers spent extensive time on campus to understand the genuine student experience. This deep campus knowledge informed content development and ensured presentations authentically represented what prospective students could expect at U of O.

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BREAKTHROUGH MOMENTS

RESULTS

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UNIVERSITY OF OREGON'S PRESENTATIONS NOW CONSISTENTLY EXCEED EXPECTATIONS WITH IMPROVED SATISFACTION SCORES ACROSS ALL CAMPUS TOURS WITHIN JUST THREE MONTHS. THE COMPREHENSIVE TALK TRACK HAS BEEN ADOPTED BY ALL AMBASSADORS AND COUNSELORS, CREATING UNIFIED MESSAGING THAT EFFECTIVELY COMMUNICATES THE UNIVERSITY'S UNIQUE STRENGTHS AND STUDENT EXPERIENCE.

BREAKTHROUGH MOMENTS

RESULTS

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AUTHENTIC DELIVERY TECHNIQUES HAVE TRANSFORMED PRESENTER CONFIDENCE AND AUDIENCE ENGAGEMENT. REPRESENTATIVES NOW BALANCE STRUCTURED CONTENT WITH PERSONAL CONNECTION, RESULTING IN PRESENTATIONS THAT FEEL BOTH PROFESSIONAL AND GENUINE WHILE CONSISTENTLY HIGHLIGHTING WHY STUDENTS LOVE ATTENDING U OF O.

BREAKTHROUGH MOMENTS

RESULTS

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SUSTAINABLE IMPROVEMENT SYSTEMS HAVE REVOLUTIONIZED LONG-TERM PROGRAM SUCCESS. INTERNAL FEEDBACK GROUPS AND REHEARSAL CULTURE ENSURE CONTINUOUS SKILL DEVELOPMENT, CREATING ONGOING EXCELLENCE THAT EXTENDS FAR BEYOND INITIAL TRAINING INVESTMENT.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND INDIVIDUAL PRESENTATIONS—UNIVERSITY OF OREGON HAS CREATED A CULTURE OF PRESENTATION EXCELLENCE THAT DRIVES MEASURABLE BUSINESS RESULTS, FROM ENHANCED EMPLOYEE ENGAGEMENT TO IMPROVED ACCOUNTABILITY SYSTEMS AND ULTIMATELY INCREASED ENROLLMENT THAT VALIDATES THE PROGRAM'S STRATEGIC VALUE.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON Lex Gillette

Our comprehensive presentation program successfully empowered University of Oregon's team to:

DELIVER COMPELLING UNIVERSITY MESSAGING

CREATE AUTHENTIC CONNECTIONS

BUILD A CULTURE OF FEEDBACK

SEE WHAT OUR CLIENTS SAY

"THANK YOU FOR BEING FUN"
Founder & CEO, Point Focal
Thomas Dadmun
“Moxie’s Media Training is the best… Thanks so much for sharing your insight and improving my delivery. And thank you for being fun. Many people have connected with me since I spoke and the presentation produced new business opportunities. Thank you!”
"I CAPTURED THEIR IMAGINATION"
CEO, Patra Corp
John Simpson
“I can definitely say because of your media training, I performed better on my interviews. I asked appropriate questions to the reporter, I made sure to give them examples and I captured their imagination. Thanks for all your help and I look forward to learning more.”
"I LOVED IT"
Founding Partner at AOT Projects
Konstantin (Kosta) Elchev
“My panel discussion went great and it was super fun. Roughly 1,200 people in the audience and I got the closing spot on the line up. Before working with Moxie, I would have two or three people come up after my panels and talks. But, for this one, a line formed of people waiting to chat with me. I loved it! Thanks for getting me prepped and making it a piece of cake.”
"WANT TO DO THIS AGAIN"
Universal Hospital Services, VP Communication and Investor Relations
Kate Kaiser
“We cannot thank Moxie’s media training enough for their EXPERT coaching and encouragement. We got such a kick out of working with you Moxie, and now we’ll always be better presenters and performers because of you. We reflected on your guidance many times throughout the week (be present! have fun! one story at a time!). You were spot-on when you said we’d want to do this again!”