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Case study summary

The Goal

TRANSFORM LEX GILLETTE'S POWERFUL PARALYMPIC JOURNEY INTO A COMPELLING TEDX PRESENTATION THAT CAPTIVATES AUDIENCES AND LAUNCHES A WORLD-CLASS SPEAKING CAREER. MOVE FROM ATHLETIC ACHIEVEMENT TO INSPIRATIONAL STORYTELLING THAT CONNECTS DEEPLY WITH DIVERSE AUDIENCES AND DRIVES MEANINGFUL ACTION.

KEY PLAYERS

LEX GILLETTE, FIVE-TIME PARALYMPIC GOLD MEDALIST—AN ACCOMPLISHED ATHLETE WHO NEEDED TO EVOLVE FROM SPORTS PERFORMANCE TO STAGE EXCELLENCE. THIS VISUALLY IMPAIRED CHAMPION, COMFORTABLE WITH 26-FOOT LONG JUMPS, FACED THE UNFAMILIAR CHALLENGE OF TRANSLATING HIS EXTRAORDINARY LIFE STORY INTO A FORMAT THAT WOULD RESONATE WITH TEDX AUDIENCES AND BEYOND.

CORE CHALLENGES

ATHLETIC EXCELLENCE WASN'T TRANSLATING INTO PRESENTATION IMPACT. DESPITE COMFORT WITH LARGE CROWDS AND STAGE PERFORMANCE, LEX STRUGGLED TO IDENTIFY HIS CORE MESSAGE AND CRAFT HIS UNIQUE STORY INTO A COMPELLING NARRATIVE STRUCTURE. WITHOUT STRATEGIC STORYTELLING FRAMEWORKS, HIS REMARKABLE JOURNEY RISKED BEING TOLD RATHER THAN FELT BY AUDIENCES.

THE OUTCOME

LEX NOW DELIVERS PRESENTATIONS THAT MOVE AUDIENCES TO TEARS AND STANDING OVATIONS. HE'S MASTERED THE ART OF TRANSFORMATIVE STORYTELLING THAT TURNS PERSONAL STRUGGLE INTO UNIVERSAL INSPIRATION. HIS ENHANCED SPEAKING ABILITIES HAVE GENERATED COUNTLESS FIVE-FIGURE SPEAKING ENGAGEMENTS AND ESTABLISHED HIM AS A SOUGHT-AFTER KEYNOTE SPEAKER WORLDWIDE.

The Plan

DISCOVERING THE CORE MESSAGE

CRAFTING EMOTIONAL RESONANCE

INTEGRATING UNIQUE TALENTS

BUILDING SUSTAINABLE SPEAKING EXCELLENCE

OUR APPROACH

PHASES

Moxie's comprehensive program helped Lex transform his Paralympic journey into a powerful speaking platform that inspires audiences worldwide.

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4 MASTER NARRATIVE STRUCTURE

The focus shifted to crafting his life story into a compelling presentation arc. Lex practiced organizing his experiences into emotional journeys that take audiences through struggle, perseverance, and ultimate triumph in ways that feel both personal and universal.
Lex learned to strategically incorporate his musical abilities and performance skills into his presentations. He developed techniques for seamlessly blending storytelling with live performance elements that create unforgettable audience experiences.
Comprehensive coaching ensured Lex could deliver his content with maximum emotional impact. He practiced vocal techniques, timing, and audience connection strategies that transform good content into transformative presentations.
The final phase included developing professional speaker materials and positioning strategies. Lex received comprehensive support in creating the business infrastructure needed to capitalize on his presentation success for long-term speaking career growth.

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BREAKTHROUGH MOMENTS

RESULTS

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LEX NOW DELIVERS PRESENTATIONS THAT CREATE PROFOUND EMOTIONAL CONNECTIONS WITH AUDIENCES WORLDWIDE. HIS TEDX PERFORMANCE GENERATED STANDING OVATIONS AND VISIBLE EMOTIONAL RESPONSES, DEMONSTRATING HIS MASTERY OF STORYTELLING TECHNIQUES THAT TRANSFORM PERSONAL EXPERIENCE INTO UNIVERSAL INSPIRATION.

BREAKTHROUGH MOMENTS

RESULTS

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STRATEGIC MESSAGE DEVELOPMENT HAS REVOLUTIONIZED HIS PROFESSIONAL OPPORTUNITIES. IMMEDIATELY FOLLOWING HIS TEDX SUCCESS, LEX BEGAN RECEIVING OFFERS FOR KEYNOTE ENGAGEMENTS AROUND THE GLOBE, ESTABLISHING HIM AS A SOUGHT-AFTER SPEAKER WHO COMMANDS FIVE-FIGURE FEES FOR HIS TRANSFORMATIVE PRESENTATIONS.

BREAKTHROUGH MOMENTS

RESULTS

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PERFORMANCE INTEGRATION HAS CREATED A SIGNATURE SPEAKING STYLE THAT SETS HIM APART IN THE COMPETITIVE KEYNOTE MARKET. HIS STRATEGIC USE OF MUSICAL ELEMENTS, INCLUDING HIS MEMORABLE CLOSING RENDITION OF BLACKBIRD, CREATES MULTIDIMENSIONAL EXPERIENCES THAT AUDIENCES REMEMBER LONG AFTER OTHER PRESENTATIONS FADE.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND INDIVIDUAL SPEAKING ENGAGEMENTS—LEX HAS BUILT A SUSTAINABLE SPEAKING CAREER THAT CONTINUES TO EXPAND HIS INFLUENCE, FROM SPORTS COMMUNITIES TO BUSINESS AUDIENCES WORLDWIDE, PROVING THAT AUTHENTIC STORYTELLING COMBINED WITH PROFESSIONAL PRESENTATION SKILLS CREATES LASTING PROFESSIONAL SUCCESS.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON Lex Gillette

Our comprehensive speaking development program successfully empowered Lex to:

CREATE SIGNATURE PRESENTATION STYLE

GENERATE SPEAKING OPPORTUNITIES

BUILD SUSTAINABLE SPEAKING CAREER

SEE WHAT OUR CLIENTS SAY

"READY TO TAKE OVER THE SPEAKING WORLD"
Paralympic Medalist, World Champion and World Record Holder
Lex Gillette
“I had the privilege of working with Moxie on my speech for TEDx San Diego. As speaker coaches, they don’t settle for anything less than the best. They went to great lengths to help me bring my thoughts and ideas to life. I would absolutely recommend them because I know they will do what is needed to create and deliver a powerful message. Moxie helped me achieve my lifelong goal of writing a speech that incorporated my story and also inspired and ignited the audience. With Moxie by my side, I feel ready to take over the speaking world! I’m still buzzing from the magical event and the moment of speaking on stage. Thank you!”
"HIGHLY RECOMMEND"
Chief Operating Officer at City of San Diego
Scott Chadwick
“I highly recommend Moxie Institute and the work they do. The City re-introduced management academies so as to better prepare tomorrow’s leaders of our organization and Moxie’s skills are part of our program. Without question, their assistance on presentation skills is a MUST HAVE.”
"THE SPEECH WENT FANTASTIC"
Google Fiber, Curriculum
Gretchen Bladek
“The speech went fantastic! Deloitte was happy, and I had several people come talk to me afterward about how much they connected to it. I truly appreciate all of your creativity and quick thinking. It was a pleasure to work with you all!”
"SUPER FUN AND A HUGE SUCCESS"
Senior Director Scientific Research, Illumina
Shane Bowen
“The presentation was fantastic. In short – I was a rock star. Without a doubt, the group loved it. I was approached afterwards by several audience members asking if they could apply to join my team and thanking me for sharing such important information. In short – it was super fun and a huge success. Thank you so much, Moxie! I really appreciate everything you taught me!”