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Case study summary

The Goal

TRANSFORM SONY'S DATA-HEAVY PRESENTATIONS INTO COMPELLING VISUAL NARRATIVES THAT DRIVE IMMEDIATE ACTION AND DECISIVE OUTCOMES. MOVE FROM OVERWHELMING “DATA DUMPS” TO CLEAR, PERSUASIVE STORIES THAT MOTIVATE STAKEHOLDERS TO ACT.

KEY PLAYERS

SONY'S DATA ANALYTICS POWERHOUSES—THE TEAMS RESPONSIBLE FOR TURNING COMPLEX DATA INTO STRATEGIC INSIGHTS THAT SHAPE BUSINESS DECISIONS. THESE TECHNICAL EXPERTS NEEDED TO BECOME MASTERFUL DATA STORYTELLERS, CAPABLE OF INSPIRING ACTION THROUGH THEIR PRESENTATIONS.

CORE CHALLENGES

MOUNTAINS OF DATA WERE BURYING KEY INSIGHTS. PRESENTATIONS WERE DROWNING IN GRAPHS AND STATISTICS, LACKING THE NARRATIVE THREAD NEEDED TO GUIDE STAKEHOLDERS TOWARD CLEAR DECISIONS. WITHOUT A COHESIVE STORY STRUCTURE, CRUCIAL RECOMMENDATIONS WERE GETTING LOST IN THE COMPLEXITY.

THE OUTCOME

SONY'S TEAMS NOW CRAFT DATA NARRATIVES THAT SPARK IMMEDIATE ACTION. THEY'VE MASTERED THE ART OF TRANSFORMING COMPLEX DATA INTO CRYSTAL-CLEAR INSIGHTS, ACCELERATING DECISION-MAKING ACROSS THE ORGANIZATION.

THEIR PRESENTATIONS DRIVE STRONGER STAKEHOLDER RELATIONSHIPS, BOOST OPERATIONAL EFFICIENCY, AND TURN DATA INSIGHTS INTO STRATEGIC VICTORIES.

The Plan

FROM DATA OVERLOAD TO CRYSTAL CLARITY

BREAKING DOWN BARRIERS TO UNDERSTANDING

TURNING INSIGHTS INTO ACTION

OUR APPROACH

PHASES

Moxie's expert-led training helped Sony’s teams transform their complex analytics into powerful narratives that drive business decisions.

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4 SET THE FOUNDATION

Moving beyond raw data, participants learned essential techniques to synthesize information and extract clear, meaningful observations. This critical first step established the groundwork for turning complex datasets into compelling stories.
Teams mastered the art of developing core recommendations from their data insights. Using Moxie's Data Storytelling methodology, they learned to structure their findings into clear, actionable narratives that drive stakeholder engagement.
Participants transformed cluttered slides into focused presentations using advanced data visualization concepts. They gained hands-on experience with Moxie's Data Storytelling Annotation & Slide Library to create intuitive, easy-to-process charts and graphs.
The final phase focused on the art of annotation—learning to highlight and emphasize key data points that support the core recommendation. Teams practiced overlaying strategic annotations that guide audiences through complex information toward clear conclusions.

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BREAKTHROUGH MOMENTS

RESULTS

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SONY'S TEAMS NOW TRANSFORM COMPLEX DATA INTO CLEAR, ACTIONABLE INSIGHTS THAT ACCELERATE STRATEGIC DECISIONS ACROSS THE ORGANIZATION. THEIR MASTERY OF DATA VISUALIZATION HAS DRAMATICALLY REDUCED DECISION DELAYS AND STRENGTHENED THEIR ABILITY TO IDENTIFY CRUCIAL BUSINESS OPPORTUNITIES.

BREAKTHROUGH MOMENTS

RESULTS

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BY ELIMINATING UNNECESSARY COMPLEXITY AND FOCUSING ON KEY INSIGHTS, TEAMS HAVE SIGNIFICANTLY REDUCED THE NEED FOR FOLLOW-UP MEETINGS AND CLARIFICATION REQUESTS, LEADING TO MEASURABLE GAINS IN ORGANIZATIONAL PRODUCTIVITY.

BREAKTHROUGH MOMENTS

RESULTS

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CLEAR, COMPELLING DATA PRESENTATIONS HAVE TRANSFORMED CLIENT AND STAKEHOLDER RELATIONSHIPS. SONY'S TEAMS NOW CONSISTENTLY DELIVER INSIGHTS THAT DEMONSTRATE CLEAR VALUE, LEADING TO STRONGER PARTNERSHIPS AND EXPANDED BUSINESS OPPORTUNITIES.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND PRESENTATIONS—TEAMS HAVE CREATED A RIPPLE EFFECT OF IMPROVEMENTS ACROSS THE ORGANIZATION, FROM FASTER PROJECT APPROVALS TO INCREASED CUSTOMER SATISFACTION AND ENHANCED STRATEGIC EXECUTION.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON SONY

Our Data Storytelling workshop successfully empowered Sony’s teams to:

DELIVER COMPELLING DATA-DRIVEN INSIGHTS

MAKE FASTER, ACCURATE DECISIONS

REDUCE TIME IN MEETINGS

SEE WHAT OUR CLIENTS SAY

"INSPIRE OUR CREATIVITY"
Senior Trade Strategy Manager, Anheiser Busch
Emily Sullivan
“This was a great class that gave me the ability to apply what we were learning in real time. The tips on graph visualization were especially helpful. It was great how we used some of our own slides to show the disconnect between how we were displaying data in the past and now.”
"HOME RUN"
Director of Content Operations, Netflix
Tracy Wright
“Everyone really enjoyed the session and I have heard them reference it in multiple ways over the past few months since the training. Home run on the teaching! Thanks again for spending time with us!”
"WE LOVE MOXIE!"
Executive Communications, Lockheed Martin Space
Tracy Weise
“I received many thank you’s and compliments on Moxie. They were wonderful and everyone loved them, they really resonated with the team here and we hope to bring them back again. We love Moxie!!”
"WANT TO DO THIS AGAIN"
UNIVERSAL HOSPITAL SERVICES, VP COMMUNICATION AND INVESTOR RELATIONS
Kate Kaiser
“We cannot thank Moxie’s media training enough for their EXPERT coaching and encouragement. We got such a kick out of working with you Moxie, and now we’ll always be better presenters and performers because of you. We reflected on your guidance many times throughout the week (“be present!” “have fun!” “one story at a time!”). You were spot-on when you said we’d want to do this again!”