The Goal

TRANSFORM NHL'S PRESENTATIONS FROM TRANSACTIONAL UPDATES INTO COMPELLING NARRATIVES THAT INSPIRE ACTION. MOVE FROM DRY, DISCONNECTED COMMUNICATIONS TO POWERFUL STORIES THAT BRING THE ORGANIZATION'S MISSION TO LIFE.

KEY PLAYERS

NHL'S BUSINESS LEADERS AND COMMUNICATIONS TEAMS—PROFESSIONALS RESPONSIBLE FOR CONVEYING THE ORGANIZATION'S VISION AND VALUES TO DIVERSE STAKEHOLDERS. THESE TALENTED INDIVIDUALS NEEDED TO EVOLVE FROM INFORMATION SHARERS INTO MASTERFUL STORYTELLERS WHO COULD CONNECT WITH AND MOVE ANY AUDIENCE.

CORE CHALLENGES

VALUABLE MESSAGES WERE LOSING THEIR IMPACT ON DELIVERY. DESPITE RICH CONTENT AND MEANINGFUL INITIATIVES, PRESENTATIONS REMAINED TRANSACTIONAL, FAILING TO CONNECT EMOTIONALLY WITH AUDIENCES. WITHOUT A CLEAR NARRATIVE STRUCTURE, THE ORGANIZATION'S POWERFUL MISSION AND VALUES WEREN'T RESONATING AS THEY SHOULD.

THE OUTCOME

NHL'S TEAMS NOW CRAFT PRESENTATIONS THAT CAPTIVATE AND INSPIRE. THEY'VE MASTERED THE ART OF TURNING BUSINESS UPDATES INTO COMPELLING STORIES THAT DRIVE EMOTIONAL CONNECTION AND INSPIRE ACTION.

THEIR NARRATIVES STRENGTHEN BRAND IDENTITY, BOOST ENGAGEMENT, AND CONSISTENTLY ACHIEVE STRATEGIC OBJECTIVES.

The Plan

TRANSFORMING TRANSACTIONS INTO STORIES

FINDING THE HEART OF THE MESSAGE

TURNING NARRATIVES INTO ACTION

OUR APPROACH

PHASES

Moxie's expert-led training helped NHL's teams transform their business communications into powerful narratives that drive emotional connection and inspire action.

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4 MASTER STORY STRUCTURE

Teams learned essential narrative frameworks that capture attention and drive action. They discovered how to craft compelling hooks, develop clear messages, and deliver impactful calls to action.
Participants built a toolkit of business stories tailored to different situations and audiences. They learned to identify the right story type for each occasion and how to showcase their organization's unique value.
The focus shifted to audience analysis and message adaptation. Teams practiced crafting core messages that resonate with diverse stakeholders while maintaining consistency in brand values.
The final phase centered on bringing stories to life through authentic delivery. Participants learned to balance data with emotion, creating presentations that both inform and inspire.

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BREAKTHROUGH MOMENTS

RESULTS

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NHL'S TEAMS NOW TRANSFORM EVERY BUSINESS MESSAGE INTO POWERFUL, RESULTS-DRIVEN STORIES. THEIR MASTERY OF NARRATIVE TECHNIQUES HAS DRAMATICALLY IMPROVED AUDIENCE ENGAGEMENT AND DRIVES FASTER DECISION-MAKING, INCREASING SALES CONVERSION RATES AND ACCELERATING PROJECT APPROVALS ACROSS THE ORGANIZATION.

BREAKTHROUGH MOMENTS

RESULTS

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POWERFUL NARRATIVES HAVE REVOLUTIONIZED STAKEHOLDER RELATIONSHIPS. NHL'S TEAMS NOW CONSISTENTLY DELIVER PRESENTATIONS THAT TURN BUSINESS UPDATES INTO MEMORABLE STORIES, LEADING TO INCREASED CLIENT RETENTION AND STRONGER MARKET DIFFERENTIATION.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND PRESENTATIONS—TEAMS HAVE CREATED A CULTURE OF STORYTELLING THAT AMPLIFIES THE ORGANIZATION'S MISSION, FROM ENHANCED EMPLOYEE ENGAGEMENT TO IMPROVED CLIENT RELATIONSHIPS AND ACCELERATED BUSINESS GROWTH.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON THE NHL

Our Business Storytelling workshop successfully empowered NHL's teams to:

BUILD STRONGER BRAND CONNECTIONS

ENHANCE AUDIENCE ENGAGEMENT

ACHIEVE BETTER BUSINESS OUTCOMES

SEE WHAT OUR CLIENTS SAY

"A TRANSFORMATIVE EXPERIENCE"
General Manager at Coca Cola
Amy Yang
“I am so thankful for your help. I have received so many compliments on my speech, it felt unbelievable! This would not be possible without your amazing coaching! One of my mentors actually tweeted my presentation! What a huge compliment! Because of you, I now look at speeches in completely new ways. I look for ideas. I search for what perception has been changed after the speech. I notice the storytelling techniques. I even watch great speeches being delivered and, most times, I wish the speakers could have taken your course! This has been one of the best courses I have taken. I look forward to collaborating with you again. Working with you has been a transformative experience.”
"SO GRATEFUL"
Founder and Executive Director, The David’s Harp Foundation
Brandon Steppe
“So grateful for Moxie Institute! They have an amazing gift and an incredible ability to put stories together. I can’t wait to get to the TEDx stage with Moxie’s help! I hope you know that your God given talents are so vital to the people that you are helping! Your gift is so important. Let’s do this!”
"THE PERFORMANCE OF OUR LIVES"
CNN Hero Awards Winners and Founders of The Emilio Nares Foundation
Richard and Diane Nares
“Although we had spent 3 years in Toastmasters, it was nothing at all like sessions with Moxie Institute. Moxie’s sessions and their supportive techniques resulted in an empowering transition for both of us. We recently spoke at our annual fundraiser. Afterwards, every guest came up to tell us how amazed they were by our presentation! It was evident to them that we had PREPARED & REHEARSED! Moxie taught us both how to dig deep within ourselves to tell our story and they helped us feel safe enough to do this. Working with Moxie was transformation for us! We learned how to give the performance of our lives!”