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Case study summary

The Goal

TRANSFORM NETFLIX'S PRESENTATIONS FROM INFORMATION DELIVERY INTO COMPELLING CALLS TO ACTION THAT DRIVE STRATEGIC DECISIONS. MOVE FROM PASSIVE UPDATES TO PERSUASIVE NARRATIVES THAT INSPIRE STAKEHOLDERS TO EMBRACE NEW INITIATIVES AND ACCELERATE BUSINESS GROWTH.

KEY PLAYERS

NETFLIX'S CREATIVE AND BUSINESS TEAMS—PROFESSIONALS RESPONSIBLE FOR PITCHING NEW IDEAS AND SECURING BUY-IN FOR STRATEGIC INITIATIVES. THESE INNOVATIVE INDIVIDUALS NEEDED TO EVOLVE FROM CONTENT EXPERTS INTO PERSUASIVE COMMUNICATORS WHO COULD TRANSFORM CONCEPTS INTO COMPELLING CASES FOR ACTION.

CORE CHALLENGES

BRILLIANT IDEAS WERE FAILING TO GAIN TRACTION. DESPITE CREATIVE EXCELLENCE, TEAMS STRUGGLED WITH PERSUASIVE MESSAGING, LOGICAL FLOW, AND CLEAR CALLS TO ACTION. WITHOUT EFFECTIVE PERSUASION STRATEGIES, VALUABLE INITIATIVES WERE STALLING AT THE PROPOSAL STAGE INSTEAD OF ADVANCING TO IMPLEMENTATION.

THE OUTCOME

NETFLIX'S TEAMS NOW CRAFT PRESENTATIONS THAT INSPIRE IMMEDIATE ACTION. THEY'VE MASTERED THE ART OF PERSUASIVE STORYTELLING THAT CAPTIVATES STAKEHOLDERS, BUILDS CONSENSUS, AND DRIVES DECISIVE APPROVALS.

THEIR ENHANCED PERSUASION SKILLS CONSISTENTLY TURN PRESENTATION OPPORTUNITIES INTO CATALYSTS FOR INNOVATION AND GROWTH.

The Plan

MASTERING PERSUASIVE ARCHITECTURE

CREATING NARRATIVE MOMENTUM

DRIVING DECISIVE ACTION

TAILORING PERSUASION TO THE AUDIENCE

OUR APPROACH

PHASES

Moxie's expert-led training helped Netflix's teams transform their presentations into persuasive tools that drive agreement and action.

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5 MASTER PERSUASIVE ELEMENTS

Teams discovered the essential components of convincing presentations. They learned techniques for crafting compelling openings, building credible arguments, addressing objections, and creating emotional connection that moves audiences to action.
Participants mastered the art of persuasive organization. From problem-solution frameworks to strategic storytelling, they learned to structure content for maximum impact, ensuring each element built logically toward audience agreement.
The focus shifted to the psychology of persuasion. Teams learned to identify audience values and incorporate storytelling techniques that create powerful emotional connections, transforming logical arguments into compelling narratives.
Participants developed skills to align visual elements with persuasive messages. They mastered techniques for creating slides that reinforce key arguments, trigger emotional responses, and visually guide audiences toward agreement.
In the final phase, teams practiced creating clear, actionable closings that transform audience agreement into specific commitments. They developed techniques for anticipating objections, addressing hesitations, and confidently guiding stakeholders toward decisive action.

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BREAKTHROUGH MOMENTS

RESULTS

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NETFLIX'S TEAMS NOW TRANSFORM CREATIVE CONCEPTS INTO PERSUASIVE PRESENTATIONS THAT CONSISTENTLY SECURE STAKEHOLDER BUY-IN. THEIR MASTERY OF PERSUASIVE TECHNIQUES HAS DRAMATICALLY IMPROVED APPROVAL RATES FOR NEW INITIATIVES, ACCELERATING INNOVATION CYCLES AND STRATEGIC IMPLEMENTATION.

BREAKTHROUGH MOMENTS

RESULTS

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STRATEGIC PRESENTATION STRUCTURE HAS REVOLUTIONIZED IDEA RECEPTION. TEAMS CREATE LOGICAL FLOW THAT GUIDES AUDIENCES THROUGH COMPELLING ARGUMENTS, RESULTING IN CLEARER UNDERSTANDING, STRONGER CONSENSUS, AND FASTER DECISION-MAKING ON CRITICAL BUSINESS OPPORTUNITIES.

BREAKTHROUGH MOMENTS

RESULTS

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POWERFUL CALLS TO ACTION HAVE TRANSFORMED MEETING OUTCOMES. NETFLIX'S PRESENTATIONS NOW CONCLUDE WITH CLEAR GUIDANCE THAT DRIVES IMMEDIATE NEXT STEPS, ELIMINATING THE AMBIGUITY THAT PREVIOUSLY STALLED PROJECTS AND ENSURING CONSISTENT FORWARD MOMENTUM.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND INDIVIDUAL PRESENTATIONS—TEAMS HAVE CREATED A CULTURE OF PERSUASIVE EXCELLENCE THAT ELEVATES THE ENTIRE ORGANIZATION, FROM ENHANCED PROJECT ADOPTION TO IMPROVED STAKEHOLDER ALIGNMENT AND ACCELERATED BUSINESS GROWTH THROUGH CONSISTENTLY MORE EFFECTIVE COMMUNICATION.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON NETFLIX

Our Story POWER workshop successfully empowered Netflix's teams to:

DRIVE DECISIVE ACTION

ALIGN MESSAGING WITH AUDIENCES

TURN CONCEPTS INTO INITIATIVES

SEE WHAT OUR CLIENTS SAY

"GRATEFUL FOR YOUR INSIGHT"
Vice President of Global Creative Marketing, Netflix
Stephen Bruno
“Thank you for a great day, Moxie! The team was really energized and excited to use their new found public speaking tools and tactics. We’re grateful for your insight about performance anxiety and for teaching us that we’re not the “only ones” who get stage fright.”
"HIGHLY RECOMMEND"
Chief Operating Officer at City of San Diego
Scott Chadwick
“I highly recommend Moxie Institute and the work they do. The City re-introduced management academies so as to better prepare tomorrow’s leaders of our organization and Moxie’s skills are part of our program. Without question, their assistance on presentation skills is a MUST HAVE.”
"THE SPEECH WENT FANTASTIC"
Google Fiber, Curriculum
Gretchen Bladek
“The speech went fantastic! Deloitte was happy, and I had several people come talk to me afterward about how much they connected to it. I truly appreciate all of your creativity and quick thinking. It was a pleasure to work with you all!”
"SUPER FUN AND A HUGE SUCCESS"
Senior Director Scientific Research, Illumina
Shane Bowen
“The presentation was fantastic. In short – I was a rock star. Without a doubt, the group loved it. I was approached afterwards by several audience members asking if they could apply to join my team and thanking me for sharing such important information. In short – it was super fun and a huge success. Thank you so much, Moxie! I really appreciate everything you taught me!”