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Coca Cola's Executive Presence Training Case Study

Case study summary
The Goal
TRANSFORM AMY YANG'S HIGH-STAKES PRESENTATION DELIVERY FROM ANXIETY-DRIVEN TO AUTHENTICALLY CONFIDENT COMMUNICATION THAT SHOWCASES HER EXPERTISE AND DRIVES MEANINGFUL AUDIENCE CONNECTION. MOVE FROM LANGUAGE BARRIERS AND FEAR TO POWERFUL EXECUTIVE PRESENCE THAT COMMANDS RESPECT AND INSPIRES ACTION.
KEY PLAYERS
AMY YANG, GENERAL MANAGER AT COCA COLA—A SEASONED PROFESSIONAL PREPARING FOR A CRITICAL PRESENTATION TO C-LEVEL EXECUTIVES AT A MAJOR PROCTOR & GAMBLE CONFERENCE. THIS ACCOMPLISHED LEADER NEEDED TO EVOLVE FROM A COMPETENT MANAGER INTO A COMPELLING SPEAKER WHO COULD AUTHENTICALLY CONNECT WITH DIVERSE AUDIENCES AND LEVERAGE HER DECADES OF EXPERIENCE.

CORE CHALLENGES
LANGUAGE BARRIERS WERE CREATING PRESENTATION ANXIETY THAT PREVENTED AUTHENTIC CONNECTION. DESPITE EXCEPTIONAL BUSINESS ACUMEN AND EXTENSIVE EXPERIENCE, AMY'S CONTENT LACKED PERSONAL STORYTELLING POWER, AND HER SLIDES WERE CLUTTERED WITH BULLET POINTS RATHER THAN COMPELLING NARRATIVES. WITHOUT CONFIDENT DELIVERY TECHNIQUES, HIGH-STAKES OPPORTUNITIES RISKED FALLING SHORT OF HER TRUE POTENTIAL.

THE OUTCOME
AMY NOW DELIVERS PRESENTATIONS THAT CAPTIVATE AND INSPIRE DIVERSE AUDIENCES. SHE'S MASTERED THE ART OF AUTHENTIC STORYTELLING THAT SHOWCASES HER EXPERTISE WHILE CREATING DEEP EMOTIONAL CONNECTIONS. HER TRANSFORMED PRESENTATION STYLE CONSISTENTLY GENERATES POST-EVENT ENGAGEMENT, NEW BUSINESS OPPORTUNITIES, AND ELEVATED PROFESSIONAL RESPECT.
The Plan
OVERCOMING LANGUAGE ANXIETY
CRAFTING AUTHENTIC NARRATIVES
DEVELOPING EXECUTIVE PRESENCE
BUILDING SUSTAINABLE CONFIDENCE
OUR APPROACH
PHASES
Moxie's personalized coaching program helped Amy transform her presentation delivery into a powerful tool for professional influence and audience connection.
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MASTER CONFIDENCE FOUNDATIONS
Amy discovered techniques to overcome language anxiety and build authentic confidence. She learned essential strategies for managing presentation nerves while developing the mindset shifts needed for commanding executive presence.
The focus shifted to transforming her business content into engaging narratives. Amy practiced incorporating her personal story, professional journey, and decades of expertise into compelling presentations that connected intellectually and emotionally with audiences.
Amy mastered advanced presentation techniques including stage presence, audience engagement tactics, and dynamic storytelling delivery. She practiced vocal variety, body language, and connection strategies that transform presentations into memorable experiences.
The final phase included comprehensive event preparation with outfit selection, spot coaching, and performance directing. Amy received personalized support to ensure peak confidence and delivery excellence for her high-stakes P&G presentation.
BREAKTHROUGH MOMENTS
RESULTS
01
AMY NOW DELIVERS PRESENTATIONS WITH AUTHENTIC CONFIDENCE THAT SHOWCASES HER EXPERTISE AND CREATES LASTING AUDIENCE CONNECTIONS. HER MASTERY OF STORYTELLING TECHNIQUES HAS TRANSFORMED HER CONTENT FROM GENERIC BUSINESS UPDATES INTO COMPELLING PERSONAL NARRATIVES THAT RESONATE WITH DIVERSE STAKEHOLDERS.
BREAKTHROUGH MOMENTS
RESULTS
02
EXECUTIVE PRESENCE DEVELOPMENT HAS REVOLUTIONIZED HER PROFESSIONAL IMPACT. AMY CONSISTENTLY PROJECTS AUTHORITY AND CREDIBILITY THAT MATCHES HER BUSINESS ACUMEN, RESULTING IN INCREASED RESPECT FROM COLLEAGUES AND ENHANCED LEADERSHIP INFLUENCE ACROSS ALL COMMUNICATION CONTEXTS.
BREAKTHROUGH MOMENTS
RESULTS
03
STRATEGIC PRESENTATION DELIVERY HAS TRANSFORMED AUDIENCE ENGAGEMENT. HER P&G PRESENTATION GENERATED SUCH POWERFUL CONNECTION THAT AUDIENCE MEMBERS FORMED LINES TO SPEAK WITH HER AFTERWARD—A PATTERN THAT CONTINUES AT EVERY SPEAKING ENGAGEMENT THROUGH HER COMPELLING MESSAGE DELIVERY.
BREAKTHROUGH MOMENTS
RESULTS
04
THE IMPACT EXTENDS BEYOND INDIVIDUAL PRESENTATIONS—AMY HAS CREATED A SUSTAINABLE SPEAKING EXCELLENCE THAT ELEVATES HER ENTIRE PROFESSIONAL TRAJECTORY, FROM NEW CONTRACT OPPORTUNITIES TO ENHANCED INDUSTRY REPUTATION AND ACCELERATED CAREER ADVANCEMENT THROUGH CONSISTENTLY POWERFUL COMMUNICATION.

NEUROSCIENCE
Did you know that speaking with passion causes neurons in your audience’s brains to mimic your enthusiasm? All our training is informed by proven studies that reveal how the mind works and the techniques you can use to communicate effectively.
ADULT LEARNING THEORY
No one learns through lectures. Insights must be applied for them to be remembered. Skills must be practiced for new habits to form. Our coaching and training is experiential and tailored to ensure maximum retention and skill building.
PERFORMING ARTS
An actor on a stage, with no microphone, can speak with such gravitas, power, and charisma that any audience will sit and listen, enraptured. We teach you how to communicate this way. So that your voice can command respect and be heard.
MOXIE INSTITUTE SERVICES
KEY COMPONENTS

OUR IMPACT ON AMY YANG
Our personalized coaching program successfully empowered Amy to:
BUILD AUTHENTIC CONFIDENCE
CREATE VISUALLY ENGAGING PRESENTATIONS
MASTER EXECUTIVE PRESENCE

SEE WHAT OUR CLIENTS SAY
"A TRANSFORMATIVE EXPERIENCE"

General Manager at Coca Cola
Amy Yang
“I am so thankful for your help. I have received so many compliments on my speech, it felt unbelievable! This would not be possible without your amazing coaching! One of my mentors actually tweeted my presentation! What a huge compliment! Because of you, I now look at speeches in completely new ways. I look for ideas. I search for what perception has been changed after the speech. I notice the storytelling techniques. I even watch great speeches being delivered and, most times, I wish the speakers could have taken your course! This has been one of the best courses I have taken. I look forward to collaborating with you again. Working with you has been a transformative experience.”
"OPENED MY EYES"

Senior Vice President of Information Technology, Special Olympics
Lonnie Snyder
“I gave my talk this morning to our Global Leadership Team. This is the first time I’ve ever given a talk without text or bullet points on slides and I noted that our CEO had printed the slides in color and took notes as I was talking. This was the first time I’ve been able to watch a room and saw everyone actually paying attention. I’ve received really good feedback so far. I can’t tell you how much I’ve appreciated the Masterclass and how much I’ve been pushed out of my comfort zone. Thanks again for everything. The Masterclass and what I’ve learned was better than receiving a $10,000 raise.”
"AMAZING KNOWLEDGE"

Director, Business Development at Carlson Wagonlit Travel
Gayle Donaghue
“I just wanted to send a quick note to say THANKS SO MUCH for sharing all your amazing knowledge and talent with me (and the CWT team). I did learn a lot and look forward to using the MOXIE Method in all my presentations moving forward. And thank you for stopping the death by PowerPoint madness!”
"TRULY INCREDIBLE"

UST Global, Vice President
Niranjan Ram
“It is truly incredible how effective your insights are in helping me have an impactful presentation. Thank you for another great session!”
"I WILL SING YOUR PRAISES"

VP of Global Medical Affairs, Accufocus
Yari Mitchell
“Team Moxie, I will sing your praises to any and all who will listen. I recently received an award for Industry Rising Star and I am certain your help with my presentation skills and actual slides helped burst me onto the scene. So THANK YOU! I felt like I was like the Academy Awards. So awesome!”

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