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Case study summary

The Goal

TRANSFORM BAUSCH + LOMB'S KEY OPINION LEADER PHYSICIAN PRESENTATIONS INTO COMPELLING, UNIFIED MESSAGES THAT DRIVE PEER-TO-PEER BEHAVIOR CHANGE AND COMPETITIVE ADVANTAGE. MOVE FROM INCONSISTENT, DATA-HEAVY COMMUNICATIONS TO CLEAR, PERSUASIVE PRESENTATIONS THAT INFLUENCE PHYSICIAN TREATMENT DECISIONS FOR EYE-RELATED DISEASES.

KEY PLAYERS

BAUSCH + LOMB'S KEY OPINION LEADER PHYSICIANS—HUNDREDS OF MEDICAL PROFESSIONALS RESPONSIBLE FOR INFLUENCING THEIR PEERS TO ADOPT NEW TREATMENT APPROACHES FOR EYE-RELATED DISEASES. THESE RESPECTED MEDICAL EXPERTS NEEDED TO EVOLVE FROM CLINICAL SPECIALISTS INTO PERSUASIVE COMMUNICATORS WHO COULD AUTHENTICALLY ADVOCATE FOR INNOVATIVE TREATMENT METHODS WHILE MAINTAINING SCIENTIFIC CREDIBILITY.

CORE CHALLENGES

MEDICAL EXPERTISE WASN'T TRANSLATING INTO PERSUASIVE PEER COMMUNICATION. DESPITE DEEP CLINICAL KNOWLEDGE, PHYSICIANS STRUGGLED WITH MESSAGE CONSISTENCY, COMPLEX DATA PRESENTATION, AND AUTHENTIC STORYTELLING THAT COULD INFLUENCE COLLEAGUE TREATMENT DECISIONS. WITHOUT EFFECTIVE PRESENTATION SKILLS, VALUABLE MEDICAL INNOVATIONS WEREN'T ACHIEVING THE ADOPTION NEEDED TO IMPROVE PATIENT OUTCOMES.

THE OUTCOME

BAUSCH + LOMB'S KEY OPINION LEADERS NOW DELIVER PRESENTATIONS THAT CONSISTENTLY DRIVE PHYSICIAN BEHAVIOR CHANGE AND TREATMENT ADOPTION. THEY'VE MASTERED THE ART OF AUTHENTIC, UNIFIED MESSAGING THAT MAINTAINS SCIENTIFIC INTEGRITY WHILE CREATING COMPELLING CASES FOR NEW TREATMENT APPROACHES. THEIR ENHANCED COMMUNICATION SKILLS HAVE GENERATED MEASURABLE IMPROVEMENTS IN PEER ENGAGEMENT, MARKET SHARE GROWTH, AND ULTIMATELY BETTER PATIENT OUTCOMES.

The Plan

UNIFYING INCONSISTENT MESSAGING

SIMPLIFYING COMPLEX MEDICAL DATA

BUILDING AUTHENTIC INFLUENCE

CREATING SUSTAINABLE EXCELLENCE

OUR APPROACH

PHASES

Moxie's comprehensive program helped Bausch + Lomb transform their Key Opinion Leader network into influential advocates who drive meaningful treatment adoption and patient outcomes.

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5 CONDUCT STAKEHOLDER ASSESSMENT

The program began with extensive interviews and event observations to understand existing presentation challenges. Teams analyzed survey feedback from physician audiences to identify specific areas where messaging and delivery were failing to achieve desired influence and adoption.
Physicians learned to create cohesive talk tracks that maintained individual authenticity while delivering consistent core messages. They mastered techniques for adapting unified content to personal presentation styles while ensuring key treatment benefits were communicated effectively across all interactions.
The focus shifted to transforming complex medical data into compelling narratives. Physicians practiced presenting clinical evidence in ways that busy colleagues could quickly understand and apply, turning overwhelming statistics into clear cases for treatment adoption.
Participants developed advanced public speaking skills tailored to medical peer audiences. They learned to balance scientific authority with engaging delivery techniques that maintain colleague attention while building credible cases for treatment changes.
The final phase established ongoing improvement mechanisms through accountability partnerships and rehearsal cultures. Physicians learned to coach each other, ensuring continuous skill development and presentation refinement that extends far beyond formal training investment.

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BREAKTHROUGH MOMENTS

RESULTS

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BAUSCH + LOMB'S KEY OPINION LEADERS NOW DELIVER PRESENTATIONS THAT CONSISTENTLY IMPROVE PHYSICIAN ENGAGEMENT AND TREATMENT ADOPTION. WITHIN JUST ONE MONTH OF TRAINING, SURVEY SCORES IMPROVED ACROSS ALL KEY AREAS INCLUDING CONTENT EFFECTIVENESS, DESIGN CLARITY, DELIVERY IMPACT, AND Q&A SESSION QUALITY, DEMONSTRATING IMMEDIATE PRESENTATION SKILL TRANSFORMATION.

BREAKTHROUGH MOMENTS

RESULTS

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UNIFIED MESSAGING DEVELOPMENT HAS REVOLUTIONIZED PEER INFLUENCE AND MARKET IMPACT. THE CUSTOM TALK TRACK ADOPTED BY ALL KEY OPINION LEADERS CREATED CONSISTENT, COMPELLING COMMUNICATION THAT RESONATES WITH BOTH INTERNAL STAKEHOLDERS AND PHYSICIAN COLLEAGUES, RESULTING IN STRONGER TREATMENT ADVOCACY AND FASTER ADOPTION RATES.

BREAKTHROUGH MOMENTS

RESULTS

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SUSTAINABLE IMPROVEMENT SYSTEMS HAVE TRANSFORMED THE ENTIRE PHYSICIAN NETWORK CULTURE. THE ACCOUNTABILITY PARTNERSHIPS AND REHEARSAL PRACTICES ESTABLISHED THROUGH TRAINING CONTINUE TO DRIVE SKILL DEVELOPMENT, CREATING ONGOING PRESENTATION EXCELLENCE THAT ATTRACTS ADDITIONAL PHYSICIANS TO THE NETWORK AND AMPLIFIES PROGRAM IMPACT.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND INDIVIDUAL PRESENTATIONS—BAUSCH + LOMB HAS CREATED A CULTURE OF COMMUNICATION EXCELLENCE THAT DRIVES MEASURABLE BUSINESS RESULTS, FROM ENHANCED PHYSICIAN RECRUITMENT TO IMPROVED PATIENT OUTCOMES, HIGHER MARKET SHARE, AND SIGNIFICANT REVENUE GROWTH THROUGH MORE EFFECTIVE PEER-TO-PEER INFLUENCE.

MOXIE INSTITUTE SERVICES

KEY COMPONENTS

PRESENTATION SKILLS WORKSHOP

PUBLIC SPEAKING WORKSHOP

OUR IMPACT ON BAUSCH + LOMB's

Our comprehensive program successfully empowered Bausch + Lomb's physicians to:

BUILD AUTHENTIC INFLUENCE

CREATE SUSTAINABLE FEEDBACK CULTURES

GENERATE MEASURABLE IMPROVEMENTS

SEE WHAT OUR CLIENTS SAY

"YOU DID AMAZING"
Director of Professional Strategy, Bausch&Lomb
Todd Love
“_Great job today in your presentation! Our docs absolutely agreed that you provided key takeaways in all aspects of public speaking. You did amazing and everybody is still talking about the skills you taught them two days later! Great job and look forward to working with you soon!_”
"OPENED MY EYES"
Senior Vice President of Information Technology, Special Olympics
Lonnie Snyder
“I gave my talk this morning to our Global Leadership Team. This is the first time I’ve ever given a talk without text or bullet points on slides and I noted that our CEO had printed the slides in color and took notes as I was talking. This was the first time I’ve been able to watch a room and saw everyone actually paying attention. I’ve received really good feedback so far. I can’t tell you how much I’ve appreciated the Masterclass and how much I’ve been pushed out of my comfort zone. Thanks again for everything. The Masterclass and what I’ve learned was better than receiving a $10,000 raise.”
"AMAZING KNOWLEDGE"
Director, Business Development at Carlson Wagonlit Travel
Gayle Donaghue
“I just wanted to send a quick note to say THANKS SO MUCH for sharing all your amazing knowledge and talent with me (and the CWT team). I did learn a lot and look forward to using the MOXIE Method in all my presentations moving forward. And thank you for stopping the death by PowerPoint madness!”
"TRULY INCREDIBLE"
UST Global, Vice President
Niranjan Ram
“It is truly incredible how effective your insights are in helping me have an impactful presentation. Thank you for another great session!”
"I WILL SING YOUR PRAISES"
VP of Global Medical Affairs, Accufocus
Yari Mitchell
“Team Moxie, I will sing your praises to any and all who will listen. I recently received an award for Industry Rising Star and I am certain your help with my presentation skills and actual slides helped burst me onto the scene. So THANK YOU! I felt like I was like the Academy Awards. So awesome!”