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Case study summary

The Goal

TRANSFORM ALICO'S EXECUTIVE COMMUNICATIONS TO EFFECTIVELY NAVIGATE CHALLENGING COMMUNITY CONVERSATIONS ABOUT STRATEGIC LAND USE CHANGES. MOVE FROM REACTIVE RESPONSES TO PROACTIVE MESSAGING THAT BUILDS UNDERSTANDING AND TRUST DURING A SIGNIFICANT BUSINESS TRANSITION.

KEY PLAYERS

ALICO'S LEADERSHIP TEAM—EXECUTIVES RESPONSIBLE FOR COMMUNICATING THE COMPANY'S STRATEGIC SHIFT FROM TRADITIONAL CITRUS PRODUCTION TO REAL ESTATE DEVELOPMENT. THESE AGRICULTURAL LEADERS NEEDED TO EVOLVE FROM OPERATIONAL EXPERTS INTO STRATEGIC COMMUNICATORS WHO COULD EXPLAIN COMPLEX BUSINESS DECISIONS TO A DIVERSE AUDIENCE OF STAKEHOLDERS AND COMMUNITY MEMBERS WITH TRANSPARENCY AND AUTHORITY.

CORE CHALLENGES

BUSINESS TRANSFORMATION REQUIRED CLEAR PUBLIC COMMUNICATION. DESPITE DEEP INDUSTRY EXPERTISE, EXECUTIVES STRUGGLED WITH MESSAGE CONSISTENCY, RESPONDING TO CHALLENGING QUESTIONS, AND MAINTAINING COMPOSURE WHEN FACED WITH COMMUNITY RESISTANCE. WITHOUT EFFECTIVE COMMUNICATION STRATEGIES, CRITICAL BUSINESS DECISIONS RISKED BEING MISUNDERSTOOD AND OPPOSED BY KEY STAKEHOLDERS AND COMMUNITY MEMBERS.

THE OUTCOME

ALICO'S LEADERSHIP TEAM NOW APPROACHES STAKEHOLDER AND COMMUNITY COMMUNICATIONS WITH CONFIDENCE AND STRATEGIC FOCUS. THEY'VE MASTERED THE ART OF DELIVERING CONSISTENT, AUTHENTIC MESSAGES THAT BUILD UNDERSTANDING BEFORE RESISTANCE CAN FORM.

THEIR ENHANCED COMMUNICATION SKILLS CONSISTENTLY TURN POTENTIALLY CONTENTIOUS SITUATIONS INTO OPPORTUNITIES FOR TRANSPARENCY AND TRUST-BUILDING.

The Plan

BUILDING PROACTIVE MESSAGING

CRAFTING AUTHENTIC RESPONSES

MAINTAINING MESSAGE CONTROL

EXPANDING COMMUNICATION CAPACITY

OUR APPROACH

PHASES

Moxie's expert-led training helped Alico's leadership team transform their communications into strategic tools that build understanding and support during business transformation.

1

2

3

4 MASTER MESSAGE DEVELOPMENT

Executives discovered how to create cohesive messaging frameworks aligned with strategic objectives. They learned essential techniques for identifying key points, crafting compelling soundbites, and tailoring messages for different groups while maintaining consistency.
Participants developed skills to project authenticity and trustworthiness. From vocal techniques to strategic body language, they learned to transform nervous energy into confident presence that enhances credibility and avoids defensive posturing that triggers further questioning.
The focus shifted to maintaining control during difficult interactions. Leaders practiced anticipating tough questions, crafting strategic responses, and addressing potential concerns before they're raised, demonstrating transparency while maintaining message focus.
The final phase centered on creating organizational communication consistency. Multiple executives practiced delivering aligned messages, ensuring the company could maintain clear, consistent communication regardless of which leader was addressing audiences.

Item 1 of 4

BREAKTHROUGH MOMENTS

RESULTS

01

ALICO'S LEADERSHIP TEAM NOW DELIVERS PROACTIVE, CONSISTENT MESSAGING THAT BUILDS PUBLIC UNDERSTANDING BEFORE RESISTANCE CAN FORM. THEIR MASTERY OF STRATEGIC COMMUNICATION HAS DRAMATICALLY IMPROVED PUBLIC RECEPTION OF BUSINESS DECISIONS, CREATING A FOUNDATION OF TRANSPARENCY THAT SUPPORTS THEIR BUSINESS TRANSFORMATION.

BREAKTHROUGH MOMENTS

RESULTS

02

AUTHENTIC RESPONSE TECHNIQUES HAVE TRANSFORMED CHALLENGING INTERACTIONS. EXECUTIVES CONFIDENTLY ADDRESS CONCERNS ABOUT LAND USE CHANGES WITH EMPATHY AND CLARITY, MAINTAINING COMPOSURE WHILE EFFECTIVELY EXPLAINING THE ENVIRONMENTAL AND ECONOMIC FACTORS DRIVING STRATEGIC DECISIONS.

BREAKTHROUGH MOMENTS

RESULTS

03

MULTIPLE SPOKESPERSONS NOW PRESENT A UNIFIED ORGANIZATIONAL VOICE. BY EXPANDING COMMUNICATION CAPACITY BEYOND A SINGLE EXECUTIVE, ALICO ENSURES CONSISTENT MESSAGING ACROSS ALL STAKEHOLDER AND COMMUNITY TOUCHPOINTS, STRENGTHENING THE CREDIBILITY OF THEIR STRATEGIC DIRECTION THROUGH ALIGNED LEADERSHIP COMMUNICATIONS.

BREAKTHROUGH MOMENTS

RESULTS

04

THE IMPACT EXTENDS BEYOND INDIVIDUAL INTERACTIONS—ALICO HAS CREATED A COMMUNICATION CULTURE THAT STRATEGICALLY “PAVES THE WAY” FOR CHANGE, GRADUALLY BUILDING PUBLIC UNDERSTANDING OF INDUSTRY CHALLENGES BEFORE MAJOR ANNOUNCEMENTS, TRANSFORMING POTENTIAL RESISTANCE INTO INFORMED ACCEPTANCE.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON ALICO

Our Media Training workshop successfully empowered Alico's leadership team to:

DELIVER AUTHENTIC MESSAGES

ADDRESS QUESTIONS WITH TRANSPARENCY

BUILD PUBLIC UNDERSTANDING

SEE WHAT OUR CLIENTS SAY

"THANK YOU FOR BEING FUN"
Founder & CEO, Point Focal
Thomas Dadmun
“Moxie’s Media Training is the best… Thanks so much for sharing your insight and improving my delivery. And thank you for being fun. Many people have connected with me since I spoke and the presentation produced new business opportunities. Thank you!”
"I CAPTURED THEIR IMAGINATION"
CEO, Patra Corp
John Simpson
“I can definitely say because of your media training, I performed better on my interviews. I asked appropriate questions to the reporter, I made sure to give them examples and I captured their imagination. Thanks for all your help and I look forward to learning more.”
"I LOVED IT"
Founding Partner at AOT Projects
Konstantin (Kosta) Elchev
“My panel discussion went great and it was super fun. Roughly 1,200 people in the audience and I got the closing spot on the line up. Before working with Moxie, I would have two or three people come up after my panels and talks. But, for this one, a line formed of people waiting to chat with me. I loved it! Thanks for getting me prepped and making it a piece of cake.”
"WANT TO DO THIS AGAIN"
Universal Hospital Services, VP Communication and Investor Relations
Kate Kaiser
“We cannot thank Moxie’s media training enough for their EXPERT coaching and encouragement. We got such a kick out of working with you Moxie, and now we’ll always be better presenters and performers because of you. We reflected on your guidance many times throughout the week (be present! have fun! one story at a time!). You were spot-on when you said we’d want to do this again!”