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Case study summary

The Goal

TRANSFORM 7-ELEVEN'S PRESENTATIONS FROM DENSE INFORMATION DUMPS INTO VISUALLY COMPELLING STORIES THAT DRIVE ENGAGEMENT AND CLARITY. MOVE FROM CLUTTERED, INCONSISTENT SLIDES TO STRATEGIC VISUAL COMMUNICATIONS THAT ENHANCE BRAND IDENTITY AND MESSAGE RETENTION.

KEY PLAYERS

7-ELEVEN'S MARKETING AND BUSINESS TEAMS—PROFESSIONALS RESPONSIBLE FOR COMMUNICATING STRATEGIES AND INITIATIVES TO DIVERSE STAKEHOLDERS. THESE MOTIVATED INDIVIDUALS NEEDED TO EVOLVE FROM CONTENT CREATORS INTO VISUAL STORYTELLERS WHO COULD TRANSLATE COMPLEX INFORMATION INTO CLEAR, IMPACTFUL VISUALS THAT REINFORCE THE COMPANY'S BRAND.

CORE CHALLENGES

VALUABLE MESSAGES WERE GETTING LOST IN VISUAL NOISE. DESPITE STRONG CONTENT EXPERTISE, TEAMS STRUGGLED WITH INFORMATION OVERLOAD, BRAND INCONSISTENCY, AND INEFFECTIVE VISUAL COMMUNICATION. WITHOUT STRATEGIC SLIDE DESIGN, PRESENTATIONS WERE UNDERMINING RATHER THAN ENHANCING THE IMPACT OF CRITICAL BUSINESS COMMUNICATIONS.

THE OUTCOME

7-ELEVEN'S TEAMS NOW CRAFT PRESENTATIONS THAT BLEND POWERFUL VISUALS WITH CONCISE MESSAGING. THEY'VE MASTERED THE ART OF STRATEGIC SLIDE DESIGN THAT AMPLIFIES KEY POINTS, REINFORCES BRAND IDENTITY, AND GUIDES AUDIENCES THROUGH CLEAR NARRATIVES.

THEIR ENHANCED VISUAL COMMUNICATION SKILLS CONSISTENTLY TURN PRESENTATION OPPORTUNITIES INTO ENGAGING EXPERIENCES THAT DRIVE UNDERSTANDING AND ACTION.

The Plan

CONQUERING INFORMATION OVERLOAD

BUILDING BRAND CONSISTENCY

CRAFTING VISUAL IMPACT

DESIGNING FOR AUDIENCE EXPERIENCE

OUR APPROACH

PHASES

Moxie's expert-led training helped 7-Eleven's teams transform their presentations into visually compelling stories that enhance engagement and clarity.

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5 MASTER INFORMATION HIERARCHY

Teams discovered how to identify and prioritize essential messaging. They learned techniques for reducing text overload, emphasizing key points, and creating clear visual pathways that guide audience understanding.
Participants mastered the principles of consistent slide design. From color systems to typography guidelines, they learned to create cohesive presentations that reinforce brand identity while maintaining professional impact.
The focus shifted to strategic use of imagery and graphics. Teams practiced selecting and creating visual elements that complement key messages, trigger emotional connections, and enhance audience retention.
Participants learned to use thoughtful animations and transitions. They mastered techniques for revealing information strategically, controlling presentation pace, and maintaining audience focus on the most critical content.
The final phase centered on designing from the audience perspective. Teams developed skills for creating slides that address specific audience needs, facilitate understanding, and enhance the overall presentation experience.

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BREAKTHROUGH MOMENTS

RESULTS

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7-ELEVEN'S TEAMS NOW TRANSFORM COMPLEX INFORMATION INTO VISUALLY COMPELLING PRESENTATIONS WITH CLEAR NARRATIVE FLOW. THEIR MASTERY OF INFORMATION HIERARCHY HAS DRAMATICALLY IMPROVED MESSAGE CLARITY, ENSURING AUDIENCES GRASP AND RETAIN ESSENTIAL INSIGHTS WITHOUT BEING OVERWHELMED BY EXCESSIVE DETAIL.

BREAKTHROUGH MOMENTS

RESULTS

02

CONSISTENT DESIGN IMPLEMENTATION HAS REVOLUTIONIZED BRAND PERCEPTION. TEAMS CREATE VISUALLY COHESIVE PRESENTATIONS THAT REINFORCE 7-ELEVEN'S VISUAL IDENTITY, RESULTING IN MORE PROFESSIONAL IMPRESSIONS, STRONGER BRAND RECOGNITION, AND ENHANCED CREDIBILITY ACROSS ALL COMMUNICATIONS.

BREAKTHROUGH MOMENTS

RESULTS

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STRATEGIC VISUAL ELEMENTS HAVE TRANSFORMED AUDIENCE ENGAGEMENT. BY REPLACING TEXT OVERLOAD WITH POWERFUL IMAGERY AND THOUGHTFUL GRAPHICS, PRESENTATIONS NOW CREATE EMOTIONAL CONNECTIONS THAT DRIVE STRONGER AUDIENCE ATTENTION AND MESSAGE RETENTION.

BREAKTHROUGH MOMENTS

RESULTS

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THE IMPACT EXTENDS BEYOND INDIVIDUAL PRESENTATIONS—TEAMS HAVE CREATED A CULTURE OF VISUAL EXCELLENCE THAT ELEVATES THE ENTIRE ORGANIZATION, FROM ENHANCED MEETING EFFICIENCY TO IMPROVED STAKEHOLDER COMMUNICATIONS AND ACCELERATED BUSINESS OUTCOMES THROUGH CONSISTENTLY MORE EFFECTIVE PRESENTATIONS.

MOXIE INSTITUTE SERVICES

OUR IMPACT ON 7 ELEVEN

Our Visual Storytelling & Slide Design workshop successfully empowered 7-Eleven's teams to:

CREATE CLEAN, FOCUSED SLIDES

DESIGN COHESIVE PRESENTATIONS

DEVELOP AUDIENCE-ENGAGING VISUALS

SEE WHAT OUR CLIENTS SAY

"TRULY BRILLIANT"
Senior Director of Brand Strategy, 7-Eleven
Paige Jones
“This was no off-the-shelf training course! My Moxie Master Trainers were insightful, thoughtful and truly brilliant! Their experience and personalization of the course were a true gift. I keep a three points list from my Moxie training as a daily reminder. Truly new habit forming. Thank you!”
"OPENED MY EYES"
Senior Vice President of Information Technology, Special Olympics
Lonnie Snyder
“I gave my talk this morning to our Global Leadership Team. This is the first time I’ve ever given a talk without text or bullet points on slides and I noted that our CEO had printed the slides in color and took notes as I was talking. This was the first time I’ve been able to watch a room and saw everyone actually paying attention. I’ve received really good feedback so far. I can’t tell you how much I’ve appreciated the Masterclass and how much I’ve been pushed out of my comfort zone. Thanks again for everything. The Masterclass and what I’ve learned was better than receiving a $10,000 raise.”
"AMAZING KNOWLEDGE"
Director, Business Development at Carlson Wagonlit Travel
Gayle Donaghue
“I just wanted to send a quick note to say THANKS SO MUCH for sharing all your amazing knowledge and talent with me (and the CWT team). I did learn a lot and look forward to using the MOXIE Method in all my presentations moving forward. And thank you for stopping the death by PowerPoint madness!”
"TRULY INCREDIBLE"
UST Global, Vice President
Niranjan Ram
“It is truly incredible how effective your insights are in helping me have an impactful presentation. Thank you for another great session!”
"I WILL SING YOUR PRAISES"
VP of Global Medical Affairs, Accufocus
Yari Mitchell
“Team Moxie, I will sing your praises to any and all who will listen. I recently received an award for Industry Rising Star and I am certain your help with my presentation skills and actual slides helped burst me onto the scene. So THANK YOU! I felt like I was like the Academy Awards. So awesome!”